Global Paid Media (DC-2022-CD-04)

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Tender Notice - Request for Proposal (RFP)


Days until closing
2 weeks 6 days hence


Publication date
Amendment date
Date closing
2022/06/13 14:00 Pacific Daylight Time (PDT)


Region of delivery
  • World
End user entity
Destination Canada
Procurement entity
Destination Canada
Region of opportunity
  • British Columbia
Tendering procedure
Trade agreement
  • Canadian Free Trade Agreement (CFTA)
  • World Trade Organization-Agreement on Government Procurement (WTO-AGP)
Reference number
Solicitation number


Destination Canada (DC) is seeking a global agency with expertise in paid media services to become a vital partner, supporting us to undertake the marketing activities that will help Canadian and international travellers discover and explore Canada. The visitor economy is an important contributor to Canadian lives and livelihoods; generating sustainable economic, sociocultural and environmental benefits across our vast land. Simply put, tourism improves the wealth and well-being of all Canadians.

Supporting a strong industry recovery and building toward our longer-term goal requires bold choices focused on the avenues of greatest opportunity for Canada. Embarking on this strategy to deliver on our mandate entails fundamental pivots such as establishing an ongoing role for domestic marketing to inspire Canadians to know and love their country more.

Our strategy requires adjusting our geographic presence and realigning program activities to focus on those audience segments and global partnerships that will be of high-value to Canada. Our strategy also includes a new role for us in destination development that will incite product development and long-term sector investment and enable Canada to compete with other countries like never before.

We are looking for an Agency that shares this vision, a truly global agency with a presence, knowledge, or network in Quebec, the rest of Canada, the US, Mexico, UK, Europe, Australia and Asia.

Contact information

Contact name
Christine, Duguay
Contact email
Contact phone
Contact address
800-1045 Howe Street
Vancouver  BC
V6Z 2A9


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Solicitation documents

FileAmendment numberLanguageUnique download event (English page)Date added
ddpn_dc-2022-cd-04_mediatisation_payante_a_lechelle_internationale.pdf000French- 2022-05-02
nrfp_dc-2022-cd-04_global_paid_media.pdf000English- 2022-05-02