Drug Impaired Driving (0D160-181489/A)

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Tender Notice


Publishing status


Publication date
Amendment date
Date closing
2017/07/20 14:00 Eastern Daylight Time (EDT)


Reference number
Solicitation number
Region of delivery
Alberta, British Columbia, Manitoba, National Capital Region, Newfoundland and Labrador, New Brunswick, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon
Notice type
Notice of Proposed Procurement (NPP)
Trade agreement
  • None
Tendering procedure
The bidder must supply Canadian goods and/or services
Competitive procurement strategy
Best Overall Proposal
Procurement entity
Public Works and Government Services Canada
End user entity
Public Safety and Emergency Preparedness Canada

Contact Information

Contact name
Ivany, Chris
Contact email
Contact phone
(613) 993-0048 ( )
Contact fax
(613) 949-1281
Contact address
360 Albert St. / 360, rue Albert
12th Floor / 12ième étage
K1A 0S5


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Trade Agreement: NONE
Tendering Procedures: The bidder must supply Canadian goods and/or services
Competitive Procurement Strategy: Best Overall  Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements: 

Ivany, Chris
Telephone - 613-993-0048
Facsimile - 613-949-1281


The Government of Canada (GC) has committed to legalize, regulate and restrict access to cannabis to keep it out of the hands of children and the profits out of the hands of criminals. In line with this commitment by the GC, Public Safety Canadas (PSC) mandate is to keep Canadians safe from a range of risks; this includes raising awareness of the dangers of Drug impaired driving (DID). 

PSC is seeking a lead advertising creative agency to develop and deliver a multi-media, multi-phased social marketing and advertising campaign to raise awareness about the risks of drug-impaired driving (DID).

This requirement is limited to Canadian goods and/or services.

Evaluation Process
Bidders MUST meet all the mandatory requirements of the Request for Proposals.  No further consideration will be given to proposals not meeting all the mandatory criteria.  

Mandatory Criteria
The Bidder MUST submit two (2) examples of advertising and marketing campaigns which were produced and completed within the last three (3) years of the bid closing date.

A. Both examples must be integrated multi-media advertising campaigns.
B. One (1) of the examples must be a campaign that addressed a change in mindset (way of thinking) primarily aimed at youth (13-24).

Each example ad should be provided in both English and French. If the ad was originally produced in only one of Canadas official languages, it must be adapted (text only) to the other official language prior to submission.

Bidders that meet all mandatory criteria will be evaluated further using point-rated criteria.

The Bidder must comply with the certification requirements as described in Part 5 of the solicitation.

Period of the Contract
Services are required from the date a contract is awarded until March 31, 2018, with four (4) possible extensions of one (1) year up to March 31, 2022.

Basis of Selection
The responsive bid with the highest combined rating of technical (80%) and price (20%) will be recommended for award of a contract.
Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.

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Solicitation Documents

FileAmendment numberLanguageUnique Download Event (English page)Date added
ABES.PROD.PW__CZ.B002.E73070.EBSU000.PDF000English- 2017-07-05
ABES.PROD.PW__CZ.B002.F73070.EBSU000.PDF000French- 2017-07-05

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