Experiential Marketing Program (HT399-172780/A)

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Tender Notice


Publishing status


Publication date
Amendment date
Date closing
2017/10/20 14:00 Eastern Daylight Time (EDT)


Reference number
Solicitation number
Region of delivery
Alberta, British Columbia, Manitoba, National Capital Region, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon
Notice type
Notice of Proposed Procurement (NPP)
Trade agreement
  • Canadian Free Trade Agreement (CFTA)
Tendering procedure
All interested suppliers may submit a bid
Competitive procurement strategy
Best Overall Proposal
Procurement entity
Public Works and Government Services Canada
End user entity
Health Canada

Contact Information

Contact name
Deen(CX Div.), Raihanna
Contact email
Contact phone
(613) 990-4033 ( )
Contact fax
(613) 949-1281
Contact address
360 Albert St. / 360, rue Albert
12th Floor / 12ième étage
K1A 0S5


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Trade Agreement: Canadian Free Trade Agreement (CFTA)
Tendering Procedures: All interested suppliers may submit a bid
Competitive Procurement Strategy: Best Overall  Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements: 

Experiential Marketing Program

Deen(CX Div.), Raihanna
Telephone No. - (613) 990-4033  
Fax No. - (613) 949-1281 

The closing date of the RFP is now October 20th 2017.


Health Canada (HC) requires the services of a contractor to develop, implement, manage, and report on national experiential marketing events programs to support the propose legislation and regulation of cannabis by raising awareness of the health and safety risks and engaging with the target audiences. 

The focus for 2017-18 and early 2018-19 will be on education and awareness of health and safety risks of cannabis. Messaging is mainly targeted at Canadian youth 13-18 and young adults 18-24 as well as their influencers. Messaging and focus is likely to shift in 2018-19 and beyond if and once the legislation receives Royal Assent.

The requirement is subject to the provisions of the Canadian Free Trade Agreement (CFTA).

The requirement is limited to Canadian services.

The Federal Contractors Program (FCP) for employment equity applies to this procurement; refer to Part 5 - Certifications and Additional Information, Part 7 - Resulting Contract Clauses and the annex titled Federal Contractors Program for Employment Equity - Certification.

This bid solicitation is to establish a contract with task authorizations for the delivery of the requirement detailed in the bid solicitation to the Identified Users across Canada, excluding locations within Yukon, Northwest Territories, Nunavut, Quebec, and Labrador that are subject to Comprehensive Land Claims Agreements (CLCAs).  Any requirement for deliveries within CLCAs areas within Yukon, Northwest Territories, Nunavut, Quebec, or Labrador will have to be treated as a separate procurement, outside the resulting contract.


There is no security requirement associated with the requirement.


Canada has determined that any intellectual property rights arising from the performance of the Work under the resulting contract(s) will belong to Canada, on the following grounds: To generate knowledge and information for public dissemination.

Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any procurement.

Documents may be submitted in either official language of Canada.

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Solicitation Documents

FileAmendment numberLanguageUnique Download Event (English page)Date added
ABES.PROD.PW__CX.B026.E73451.EBSU000.PDF000English- 2017-09-21
ABES.PROD.PW__CX.B026.F73451.EBSU000.PDF000French- 2017-09-21
ABES.PROD.PW__CX.B026.E73451.EBSU001.PDF001English- 2017-09-26
ABES.PROD.PW__CX.B026.F73451.EBSU001.PDF001French- 2017-09-26
ABES.PROD.PW__CX.B026.E73451.EBSU002.PDF002English- 2017-10-04
ABES.PROD.PW__CX.B026.F73451.EBSU002.PDF002French- 2017-10-04
ABES.PROD.PW__CX.B026.E73451.EBSU003.PDF003English- 2017-10-11
ABES.PROD.PW__CX.B026.F73451.EBSU003.PDF003French- 2017-10-11
ABES.PROD.PW__CX.B026.E73451.EBSU004.PDF004English- 2017-10-12
ABES.PROD.PW__CX.B026.F73451.EBSU004.PDF004French- 2017-10-12
ABES.PROD.PW__CX.B026.E73451.EBSU005.PDF005English- 2017-10-13
ABES.PROD.PW__CX.B026.F73451.EBSU005.PDF005French- 2017-10-13

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