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3.2 Market Analysis
3.2.1 Where the Identified Enterprise had no (0%) actual or forecasted Product Sales to the market from which
the Trade Related Action was initiated, no further assessment will be required. The Trade Related Action
will be deemed to have had no impact on the Identified Enterprise.
3.2.2 Where the market from which the Trade Related Action was initiated makes up more than 0%, but less
than 30% of actual or forecasted Product Sales from the Identified Enterprise, risk will be deemed to be
limited to Product Sales. The market assessment will be low and the percentage of Product Sales for
which the identified market accounts will be used in determining the potential impact on the indicators
identified in Article 2.4.
3.2.3 Where the market from which the Trade Related Action was initiated makes up 30% or more of actual or
forecasted Product Sales, the Canadian Related Operations for each Identified Enterprise will be
determined.
3.2.4 Where Product Sales make up less than 30% of the Canadian Related Operationsβ Sales, the risk will be
deemed to be for the entire Product. The market assessment will be medium and 100% of the Product
Sales will be used in determining the potential impact on the indicators identified in Article 2.4.
a) Where Product Sales make up 30% or more of the Canadian Related Operationsβ Sales, risk will be
deemed to extend to the viability of the entire Canadian Related Operations. The market assessment
will be high and 100% of the Canadian Related Operationsβ Sales will be used in determining the
potential impact on the indicators identified in Article 2.4.
3.3 Impact Analysis
3.3.1 The Product (for low to medium market analysis) or the Canadian Related Operations (for high market
analysis) as per Article 3.2 will be reviewed and matched with the most closely related North American
Industry Classification System (NAICS) code in order to identify the latest and most closely related Input-
Output Direct Job Multipliers and Input-Output Indirect Job Multipliers.
3.3.2 The impact on Products will be assessed at the Maturity or Decline Stages of a Productβs Life Cycle at
time of the Trade Related Action. The Productβs Life Cycle will be based on market analysis from
independent research organizations such as Avascent, Forecast International, Janes, and Teal Group.
3.3.3 The following formulas will be used to determine the potential impact on direct employment,
manufacturing and supply chain footprint, and Exports for each Identified Enterprise:
Market
Analysis
Negative Impact on direct employment (measured in Jobs) for each Identified
Enterprise
Low
πππππππ‘πππ
πππππ’ππ‘
π
ππππ‘ππ
ππππ‘πππ‘ππ
πππππ’ππ‘
πππππππ
ππ’ππ‘ππππππ
Medium
πππππ’ππ‘
πππππππ
ππ’ππ‘ππππππ
High
πΆπππππππ
π
ππππ‘ππ
ππππππ‘ππππ
πππππππ
ππ’ππ‘ππππππ
Market
Analysis
Negative Impact on manufacturing and supply chain footprint (measured in Jobs) for
each Identified Enterprise
Low
πππππππ‘πππ
πππππ’ππ‘
π
ππππ‘ππ