ARCHIVED Advertising Technology Provider (EP361-150005/A)

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Tender Notice


Publishing status
Days to closing
4 years 10 months ago


Publication date
Amendment date
Date closing
2015/04/22 14:00 Eastern Daylight Time (EDT)


Reference number
Solicitation number
Region of delivery
Alberta, British Columbia, Manitoba, National Capital Region, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon
Notice type
Notice of Proposed Procurement (NPP)
Trade agreement
  • None
Tendering procedure
The bidder must supply Canadian goods and/or services
Competitive procurement strategy
Best Overall Proposal
Procurement entity
Public Works and Government Services Canada
End user entity
Public Works and Government Services Canada

Contact Information

Contact name
Granger, Dominique
Contact phone
(613) 990-4033 ( )
Contact fax
(613) 949-1281
Contact address
360 Albert St. / 360, rue Albert
12th Floor / 12ième étage
K1A 0S5


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Trade Agreement: NONE
Tendering Procedures: The bidder must supply Canadian goods
and/or services
Attachment: None
Competitive Procurement Strategy: Best Overall  Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements: 
Dominique Granger

Nature of Requirement:
Canada is seeking the services of a supplier to fulfill the
mandate of Government of Canada (GC) advertising technology
provider (ATP) to support a wide range of government programs
and services through advertising technology services. These
services, and certain related optional services, are to be
provided on an "as-and-when-requested" basis. Corporate Services
will also be required on an ongoing basis.
The mandate includes services in support of GC digital
advertising activities within Canada, at the national, regional,
rural and community-based levels, targeting all ages and
origins, including ethnic and Aboriginal communities, in English
and French, as well as in other languages, as required. A
limited number of activities could entail requirements in other

Period of Contract:
The period of contract will be for three (3) years with the
possibility of two (2) additional one (1) year option periods.

The Canadian Content Policy will apply to this procurement. 

This procurement is not subject to trade agreements. 

Bidders' conference:
A Bidder's conference/teleconference will be held in Ottawa
Ontario on March 23, 2015.  Bidders are invited to attend in
person or by teleconference. Bidders who do not attend will not
be precluded from submitting a proposal.

More information is provided in the Request for Proposal.

Evaluation Criteria:

Mandatory Requirements: 
The Bidder MUST submit two (2) case studies of digital
advertising campaigns, which were completed* within the last
three (3) years of the bid closing date, and were managed by the
Bidder or its senior personnel.  The minimum net media budget
for the digital component(s) must have been $200K. 
Between the two (2) case studies provided, the Bidder MUST
demonstrates its experience in the management of integrated
advertising technology systems and data by addressing each of
the following requirements:
o	traffic and track digital advertising creative of various
formats across various sites and platforms;
o	target select audiences in real time;
o	ensure brand safety;
o	prevent or detect impression fraud;
o	verify or measure viewability; and
o	measure and report on overall campaign performance for various
digital advertising tactics including the integration of
external system and data, and the development and provision of
customized reporting with controlled access, tailored to a
client's specific needs.
The Bidder MUST submit a minimum of one (1) CV for each of the
following key categories of services;
o	Account Management and Coordination;
o	Ad Server (account management and coordination);
o	DMP (account management and coordination); and
o	DSP (account management and coordination).

Basis of Selection:
Bidders must comply with all the requirements of the bid
solicitation, meet all mandatory technical evaluation criteria
and obtain the required minimum of points the rated technical
evaluation criteria which are subject to point rating. The
responsive bid with the highest combined rating of technical
merit and price that will be recommended for award of a contract

To avoid any conflict of interest or potential conflict of
interest, an exclusivity clause will form part of the
Advertising Technology Provider (ATP) solicitation. It will
forbid the eligibility of any one supplier from being awarded
both the Agency of Record (AOR) and ATP contracts. A similar
clause will be included in the associated AOR solicitation
More information on the advertising practices of the Government
of Canada can be found at:

All inquiries regarding aspects of this request for proposal
should be e-mailed to: or
faxed at 613-949-1281.

Solicitation documents must be obtained through

Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any

Documents may be submitted in either official language of Canada.

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Solicitation Documents

FileAmendment numberLanguageUnique Download Event (English page)Date added
ABES.PROD.PW__CZ.B008.E66975.EBSU000.PDF000English- 2015-03-13
ABES.PROD.PW__CZ.B008.F66975.EBSU000.PDF000French- 2015-03-13
ABES.PROD.PW__CZ.B008.E66975.EBSU001.PDF001English- 2015-03-24
ABES.PROD.PW__CZ.B008.F66975.EBSU001.PDF001French- 2015-03-24
ABES.PROD.PW__CZ.B008.E66975.EBSU002.PDF002English- 2015-03-27
ABES.PROD.PW__CZ.B008.F66975.EBSU002.PDF002French- 2015-03-27
ABES.PROD.PW__CZ.B008.E66975.EBSU003.PDF003English- 2015-04-07
ABES.PROD.PW__CZ.B008.F66975.EBSU003.PDF003French- 2015-04-07
ABES.PROD.PW__CZ.B008.E66975.EBSU004.PDF004English- 2015-04-07
ABES.PROD.PW__CZ.B008.F66975.EBSU004.PDF004French- 2015-04-07
ABES.PROD.PW__CZ.B008.E66975.EBSU005.PDF005English- 2015-04-13
ABES.PROD.PW__CZ.B008.F66975.EBSU005.PDF005French- 2015-04-13
ABES.PROD.PW__CZ.B008.E66975.EBSU006.PDF006English- 2015-04-14
ABES.PROD.PW__CZ.B008.F66975.EBSU006.PDF006French- 2015-04-14
ABES.PROD.PW__CZ.B008.E66975.EBSU007.PDF007English- 2015-04-17
ABES.PROD.PW__CZ.B008.F66975.EBSU007.PDF007French- 2015-04-17

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