Agency Of Record (EP361-151112/A)

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Tender Notice


Publishing status
Days to closing
6 years 3 weeks ago


Publication date
Amendment date
Date closing
2015/04/22 14:00 Eastern Daylight Time (EDT)


Reference number
Solicitation number
Region of delivery
Alberta, British Columbia, Manitoba, National Capital Region, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon
Notice type
Notice of Proposed Procurement (NPP)
Trade agreement
  • None
Tendering procedure
The bidder must supply Canadian goods and/or services
Competitive procurement strategy
Best Overall Proposal
Procurement entity
Public Works and Government Services Canada
End user entity
Public Works and Government Services Canada

Contact Information

Contact name
Sigouin(cz003), Myriam
Contact phone
(613) 990-6696 ( )
Contact fax
(613) 949-1281
Contact address
360 Albert St. / 360, rue Albert
12th Floor / 12ième étage
K1A 0S5


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Trade Agreement: NONE
Tendering Procedures: The bidder must supply Canadian goods
and/or services
Attachment: None
Competitive Procurement Strategy: Best Overall  Proposal
Comprehensive Land Claim Agreement: No
Nature of Requirements: 
Myriam Sigouin

Nature of Requirement:
Canada is seeking the services of an advertising agency to
fulfill the mandate of Government of Canada (GC) advertising
media planning and buying Agency of Record (AOR) to purchase
advertising media space and time on GC's behalf, and to develop
media strategies and plans. These services, and certain related
optional services, are to be provided on an
"as-and-when-requested" basis. Corporate Services will also be
required on an ongoing basis.
GC advertising is aimed at national, regional, rural and
community-based audiences within Canada, of all ages and
origins, including ethnic and Aboriginal communities, in English
and French, as well as in other languages, as required. A
limited number of campaigns are directed to international

Period of Contract:
The period of contract will be for three (3) years with the
possibility of two (2) additional one (1) year option periods.

The Canadian Content Policy will apply to this procurement. 

This procurement is not subject to trade agreements. 

Bidders' conference:
A Bidder's conference/teleconference will be held in Ottawa,
Ontario on March 23, 2015. Bidders are invited to attend in
person or by teleconference. Bidders who do not attend will not
be precluded from submitting a proposal.

More information is provided in the Request for Proposal.

Evaluation Criteria:

Mandatory Requirements: 
The Bidder MUST submit three (3) examples of
advertising/marketing campaigns which were completed within the
last three (3) years of the bid closing date.
o	One of the examples MUST be a national campaign targeted to
English and French audiences.
o	One of the examples MUST include a description of an
innovative communication strategy/approach that was used to
heighten engagement with the audience.
o	One of the examples MUST be a large-scale, national
digital-only campaign (budget of $300K+), which included a
variety of tactics including a programmatic buying component.

The Bidder MUST submit a minimum of one (1) CV for each of the
following key categories of services:
o	Account Management and Coordination;
o	Strategic Planning and Advice;
o	Media Strategy and Direction (traditional media);
o	Media Strategy and Direction (digital media);
o	Media Buying (traditional media); and
o	Media Buying (digital media)

Basis of Selection:
Bidders must comply with all the requirements of the bid
solicitation, meet all mandatory technical evaluation criteria
and obtain the required minimum of points for the rated
technical evaluation criteria which are subject to point rating.
The responsive bid with the highest combined rating of technical
merit and price that will be recommended for award of a contract

To avoid any conflict of interest or potential conflict of
interest, an exclusivity clause will form part of the AOR
solicitation. It will forbid the eligibility of any one supplier
from being awarded both the AOR and Advertising Technology
Provider (ATP) contracts. A similar clause will be included in
the associated ATP solicitation EP361-150005/A.

More information on the advertising practices of the Government
of Canada can be found at:

All inquiries regarding aspects of this request for proposal
should be e-mailed to: or faxed
at 613-949-1281.

Solicitation documents must be obtained through

Delivery Date: Above-mentioned

The Crown retains the right to negotiate with suppliers on any

Documents may be submitted in either official language of Canada.

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This Government of Canada tender notice or tender award carries an Open Government Licence - Canada that governs its use. Related solicitation documents and/or tender attachments are copyright protected. Please refer to the section about Commercial Reproduction in the Terms and Conditions for more information.

Solicitation Documents

FileAmendment numberLanguageUnique Download Event (English page)Date added
ABES.PROD.PW__CZ.B003.E66974.EBSU000.PDF000English- 2015-03-13
ABES.PROD.PW__CZ.B003.F66974.EBSU000.PDF000French- 2015-03-13
ABES.PROD.PW__CZ.B003.E66974.EBSU001.PDF001English- 2015-03-23
ABES.PROD.PW__CZ.B003.F66974.EBSU001.PDF001French- 2015-03-23
ABES.PROD.PW__CZ.B003.E66974.EBSU002.PDF002English- 2015-04-01
ABES.PROD.PW__CZ.B003.F66974.EBSU002.PDF002French- 2015-04-01
ABES.PROD.PW__CZ.B003.E66974.EBSU003.PDF003English- 2015-04-07
ABES.PROD.PW__CZ.B003.F66974.EBSU003.PDF003French- 2015-04-07
ABES.PROD.PW__CZ.B003.E66974.EBSU004.PDF004English- 2015-04-15
ABES.PROD.PW__CZ.B003.F66974.EBSU004.PDF004French- 2015-04-15

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