Buy Canadian Campaign (01B68-200788/A)
- Publishing status
- Publication date
- Amendment date
- Date closing
- 2020/02/18 14:00 Eastern Standard Time (EST)
- Reference number
- Solicitation number
- Region of delivery
- Alberta, British Columbia, Manitoba, National Capital Region, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon
- Notice type
- Notice of Proposed Procurement (NPP)
- Trade agreement
- Canadian Free Trade Agreement (CFTA)
- Comprehensive Economic and Trade Agreement (CETA)
- Tendering procedure
- The bidder must supply Canadian goods and/or services
- Competitive procurement strategy
- Best Overall Proposal
- Procurement entity
- Public Works and Government Services Canada
- End user entity
- Agriculture and Agri-Food Canada
- Contact name
- Ivany, Chris
- Contact email
- Contact phone
- (613) 993-0048 ( )
- Contact fax
- (613) 949-1281
- Contact address
360 Albert St. / 360, rue Albert 12th Floor / 12ième étage Ottawa Ontario K1A 0S5
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Trade Agreement: CETA / CFTA Tendering Procedures: The bidder must supply Canadian goods and/or services Competitive Procurement Strategy: Best Overall Proposal Comprehensive Land Claim Agreement: No Nature of Requirements: AAFC - Buy Canadian Campaign 01B68-200788/A Ivany, Chris Telephone No. - (613) 993-0048 ( ) Fax No. - (613) 949-1281 ( ) Budget 2019 committed an investment of $25million over five years for Agriculture and Agri-Food Canada (AAFC) to develop a national approach to better connect Canadians with and instill pride in Canadas food system and its agriculture, food and seafood products which is part of the new Canadas Food Policy. The Buy Canadian Promotion Campaign will be a coordinated national approach led by AAFC and will: tell the story of, and build pride in, Canadas food sector and highlight the advantages of its products; increase confidence by providing transparency on where and how food is made; showcase federal and sector investments to continuously improve production practices and Canadas food system; gain recognition for the work of Canadian producers and build public trust; and, promote Canadian products on the domestic market. The campaign will include the following components: refreshing the Canadian Food and Agriculture Sector Brand (Canada Brand) imagery, messaging and promotional products; working with industry and the Canadian Food Inspection Agency (CFIA) to make it easier for Canadians to accurately identify Canadian food products when shopping (Product of Canada Guidelines); working with industry and consumers to consider where assurance systems and other public trust efforts can help support the brand; and developing and implementing a marketing strategy. The development and implementation of a marketing strategy will be the main focus of the requirements for this project. Services for a social marketing and advertising campaign are required from the date a contract is awarded until March 31, 2021, with three (3) possible extensions of one (1) year up to March 31, 2024. The annual media buy budget is estimated to be between $1,500,000 - $4,000,000. The requirement is subject to the provisions of the Canadian Free Trade Agreement (CFTA). The requirement is limited to Canadian services. More information on the advertising practices of the Government of Canada can be found at: http://www.tpsgc-pwgsc.gc.ca/pub-adv/index-eng.html All inquiries regarding aspects of this request for proposal should be e-mailed to: email@example.com. Solicitation documents must be obtained through BuyandSell.gc.ca The Crown retains the right to negotiate with suppliers on any procurement. Documents may be submitted in either official language of Canada. More information is provided in the Request for Proposal. Delivery Date: Above-mentioned The Crown retains the right to negotiate with suppliers on any procurement. Documents may be submitted in either official language of Canada.
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