Media Monitoring and Measurement Services (DC-2019-PO-06)
- Publishing status
- Publication date
- Amendment date
- Date closing
- 2019/11/28 14:00 Pacific Standard Time (PST)
- Reference number
- Solicitation number
- Region of opportunity
- British Columbia
- Region of delivery
- Notice type
- Request for Proposal (RFP)
- Trade agreement
- Agreement on Internal Trade (AIT)
- North American Free Trade Agreement (NAFTA)
- World Trade Organization-Agreement on Government Procurement (WTO-AGP)
- General Agreement on Tariffs and Trade (GATT)
- Canadian Free Trade Agreement (CFTA)
- Comprehensive Economic and Trade Agreement (CETA)
- Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP)
- Tendering procedure
- Procurement entity
- Destination Canada
- End user entity
- Destination Canada
- Contact name
- Paulina Orozco
- Contact email
- Contact phone
- Contact address
1045 Howe St Vancouver BC V6Z 2A9 CA
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To understand the impact of marketing activities, as well as overall brand sentiment about Canada, DC monitors print, broadcast, social and digital media in its key domestic and international markets.
The Contractor is responsible for media monitoring and measurement services in the China market, including but not limited to news clipping, crisis alerts, project reports and clipping reports on different basis (daily/weekly/monthly/quarterly/annual) based on DC requests, as well as monitoring contents according to agreed criteria. These services should support and be in alignment with the DC China media relations and public relations team.
The Contractor will provide consumer travel and corporate news media monitoring for DC China with a focus on China market. The Contractor will monitor for travel trade, travel and lifestyle-related editorial coverage of identified destinations, including key words in China publications, outlets, and social media. The Contractor will monitor DC content and insights in national and regional print, online, social media, broadcast, travel trade media outlets, and other online news outlets.
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